Coach Brand Overview & 6 Month Buying Plan
Target: Developed an in-depth brand overview and constructed an extensive six month buying plan.
Insight: Through market, trend, financial, and competitor analysis, Coach can prioritize new buying and assortment strategies within their handbag product category to increase overall revenue and further connect with their consumers.
Skills: Financial Research, Risk Management, Forecasting, Data Analysis, Financial Management, and Presentation Design
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