Estée Lauder Case Study - China

Target: A developed case study focused on market drivers, leading platforms, competitor analysis, innovation, and brand strategy to synthesize future recommendations for the company.

Insight: Recommendations were to focus on consumer connection, retail partnerships, offline strategy, collaboration, promotions, and KOLs.

Skills: Global Data Analysis and Interpretation, Global Market Research, Critical Thinking, and Collaboration.

Additional collaborators: Rachel Barrish, Trystan Laughrey, and Jordan Kelleher

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