INN Beauty Project New Product Launch - UK

Target: Created a new product with a comprehensive launch plan for a beauty brand to grow and expand in a global market.

Insight: UK personal care trends and consumer base data integrated with product white space analysis displays an opportunity for INN Beauty project to enter the UK market within the eye cream category, using a strategic Gen-Z focused launch strategy and distribution plan.

Skills: Global Data and Pricing Analysis, Global Market and Retail Location Research, Product Development, Omni Channel Marketing, and Graphic Design/Photoshop Design.

View Full Project below or click the link to view the PDF here