Roaring ‘20s-Reimagining The Eyeshadow Palette In Post Covid-19

An award-winning Fashion Scholarship Fund project.

Target: Created a collection of beauty products that addressed the needs of post COVID-19 consumers for an existing beauty brand in existing product category and market segment addressed by the brand. (Click here to see full project brief)

Insight: Urban Decay could offer customizable, portable, high pigment eye shadows reinvented to fit consumers as they transition into a “roaring ‘20s” post pandemic lifestyle.

Skils: Market Research, Brand Analysis, Consumer Profiling, Color Analysis, Mood Boarding, Formulation Research, Product Assortment, Product and Packaging Design, 3D Rendering, Marketing Strategy, and Graphic Design.

View Full Project and Fashion Scholarship Fund Gala photos below or click the link to view the PDF here.