inventory

Target: A senior capstone that consisted of a fully developed beauty focused brand from framework and model to branding and launch.

Insight: Inventory provides both a physical and digital solution to the lack of compiled and easily accessible references in the beauty industry through archiving historical imagery and curating material resources from the past and present.

Skills: Branding, Trend Analysis, Primary and Secondary Data Reserach, Financial Management, Creative Direction, Omni Channel Marketing Strategies, Consumer Profiling, Website Design Ideation, Interior Design Ideation, Art Direction, Leadership, and Collaboration.

Additional collaborators: UX Design by Seth Stomberger, Interior Design by May Spector, Editorial by Nicholson Baird

View full project and process below. Click the link to view the PDF here or click the link to view the Website Prototype here.